Feature Comparison
(CMGalaxy vs Triple Whale)

Features

PLATFORM SUPPORT

Shopify

WooCommerce

Magento

ATTRIBUTION ACCURACY

Multi-touch Attribution

Server-side tracking (S2S) by default

Invisible conversion recovery

MMM (Media Mix Modelling)

CUSTOMER INTELLIGENCE

Full customer journey mapping

Cohort analysis (3 / 7 / 30-day)

ICP profiling

ACTIONS & RECOMMENDATIONS

"Do next" AI recommendations

Wastage diagnostics

Creative-level attribution

SETUP & COST

Time to first actionable insight

Operator-friendly for media buyers

Pricing predictability

Suite bloat risk

CMGalaxy

Platform-agnostic attribution intelligence

PLATFORM SUPPORT

Full support

Yes

Default

Avg. 36% more found

Not included

Yes — D30

Yes

Yes — D30

Lex AI — focused

D15 Milestone

D21 — TOFU/MOFU/BOFU

Clean S2S

Lean/focused

Clean S2S

Lean/focused

Triple Whale

AI operating system for ecommerce

PLATFORM SUPPORT

Shopify

Beta

Not Supported

Yes

Mixed — requires setup

Partial via Sonar

Via Compass (add-on)

Partial

Yes

Basic Segments

Moby 2 — broader surface

Available, not primary UX

Creative Cockpit

4–6 weeks

Steeper learning curve

Tiered + add-ons

Higher — 60+ integrations

36%

More conversions
recovered on average

SALES THAT WERE INVISIBLE BEFORE

Attribution accuracy

See The Revenue That Your
Current Setup Is Hiding

Most D2C brands are making budget decisions on incomplete data. Pixel-based tracking breaks after iOS 14. Last-click attribution ignores 60–70% of the journey. CMGalaxy fixes the data layer first.

Server-side tracking on by default

No browser pixel dependency — iOS changes don't touch your attribution.

Multi-touch across the full funnel

Every touchpoint from first ad to checkout gets its credit.

Average 36% more conversions found

Sales that were invisible in your old setup, surfaced and attributed.

SPEED TO VALUE

A Clear Attribution Picture
In 7 Days

Triple Whale takes 4–6 weeks to configure, train your team on, and trust. CMGalaxy is built so a founder or media buyer can connect, understand, and act within a week — with a defined milestone at every step.

D7 — Competitive audit complete

Full visibility into your campaign and channel performance vs competitors.

D15 — Wastage stopped

Budget leaks identified and plugged at campaign, ad set, and ad level.

D30 — Full customer journey mapped

Every cohort, every touchpoint, every conversion path — clear.

IMPLEMENTATION TIMELINE

Lex AI
INSIGHT GENERATION

"Meta Campaign 3 is over-performing by 28%. Reallocate ₹40K to Google Search —projected ROAS lift: 0.6x"

AI that acts

Lex doesn't just show you data,it tells you what to do with it

Triple Whale's Moby 2 is a broad AI agent across a wide feature surface. Lex is CMGalaxy's AI focused on one job: turning attribution data into specific, executable recommendations your team can act on today.

Budget reallocation

Based on full-funnel attribution, not just platform-reported ROAS.

Bid and exclusion guidance

Tells you exactly which ad sets to scale, pause, or exclude.

Built for media buyers

No data team required — Lex surfacesinsights in plain language.