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Home / Compare CMGalaxy / Triple Whale

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The best Triple Whale alternative for
D2C brands serious about attribution

Triple Whale gives you an operating system. CMGalaxy gives you an answer: what caused this sale, which channel deserves credit, and what to do next. Accurate attribution, zero bloat, first insight in 7 days.

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Feature Comparison
(CMGalaxy vs Triple Whale)

FEATURES

PLATFORM SUPPORT

Shopify

WooCommerce

Magento

ATTRIBUTION ACCURACY

Multi-touch Attribution

Server-side tracking (S2S) by default

Invisible conversion recovery

MMM (Media Mix Modelling)

CUSTOMER INTELLIGENCE

Full customer journey mapping

Cohort analysis (3 / 7 / 30-day)

ICP profiling

ACTIONS & RECOMMENDATIONS

"Do next" AI recommendations

Wastage diagnostics

Creative-level attribution

SETUP & COST

Time to first actionable insight

Operator-friendly for media buyers

Pricing predictability

Suite bloat risk

CMGALAXY

Platform-agnostic
attribution intelligence

✓ Full support

✓ Yes

✓ Default

✓ Avg. 36% more found

— Not included

✓ Yes — D30

✓ Yes

✓ Yes — D30

✓ Lex AI — focused

✓ D15 Milestone

✓ D21 — TOFU/MOFU/BOFU

✓ Clean S2S

✓ Lean/focused

✓ Clean S2S

✓ Lean/focused

TRIPLE WHALE

AI operating system for
ecommerce

✓ Full support

! Beta

! Not Supported

✓ Yes

! Mixed — requires setup

! Partial via Sonar

✓ Via Compass (add-on)

! Partial

✓ Yes

! Basic Segments

! Moby 2 — broader surface

! Available, not primary UX

✓ Creative Cockpit

! 4–6 weeks

! Steeper learning curve

! Tiered + add-ons

! Higher — 60+ integrations

Real numbers with CMGalaxy

117%

Conversion rate increase

3.7x

More conversions found on average

36%

ROAS improvement

7 days

To first actionable attribution insight

First insight in 7 days, not 6 weeks

Connect your store and ad platforms. CMGalaxy gets you to a decision you can act on within a week.

Works on your stack.
Not just Shopify

Full attribution support across Shopify, WooCommerce, and Magento. No workarounds, no beta limitations.

Every sale traced to its source

Multi-touch attribution with server-side tracking by default. so iOS and cookie loss don't silently distort your numbers.

Lex tells you what to do next

CMGalaxy's AI doesn't just surface data. Lex recommends the exact budget shifts, bid changes, and exclusions to act on.

36%

More conversions
recovered on average

SALES THAT WERE INVISIBLE BEFORE

Attribution accuracy

See The Revenue That Your Current Setup Is Hiding

Most D2C brands are making budget decisions on incomplete data. Pixel-based tracking breaks after iOS 14. Last-click attribution ignores 60–70% of the journey. CMGalaxy fixes the data layer first.

Server-side tracking on by default

No browser pixel dependency — iOS changes don't touch your attribution.

Multi-touch across the full funnel

Every touchpoint from first ad to checkout gets its credit.

Average 36% more conversions found

Sales that were invisible in your old setup, surfaced and attributed.

SPEED TO VALUE

A Clear Attribution Picture In 7 Days

Triple Whale takes 4–6 weeks to configure, train your team on, and trust. CMGalaxy is built so a founder or media buyer can connect, understand, and act within a week — with a defined milestone at every step.

D7 — Competitive audit complete

Full visibility into your campaign and channel performance vs competitors.

D15 — Wastage stopped

Budget leaks identified and plugged at campaign, ad set, and ad level.

D30 — Full customer journey mapped

Every cohort, every touchpoint, every conversion path — clear.

IMPLEMENTATION TIMELINE

Lex AI
INSIGHT GENERATION

"Meta Campaign 3 is over-performing by 28%. Reallocate ₹40K to Google Search —projected ROAS lift: 0.6x"

AI that acts

Lex doesn't just show you data,it tells you what to do with it

Triple Whale's Moby 2 is a broad AI agent across a wide feature surface. Lex is CMGalaxy's AI focused on one job: turning attribution data into specific, executable recommendations your team can act on today.

Budget reallocation

Based on full-funnel attribution, not just platform-reported ROAS.

Bid and exclusion guidance

Tells you exactly which ad sets to scale, pause, or exclude.

Built for media buyers

No data team required — Lex surfacesinsights in plain language.

Get the Full Brand Analysis Report

What we found across 4 brands and what it means for yours.